Will.i.am To Launch Denim Fashion Range

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Another celebrity has thrown his hat into the fashion designing ring. The Black Eyed Peas member will.i.am will be launching his own denim fashion line in collaboration with fashion house Blue Holdings Inc.

Dubbed i.am Antik, the rapper’s high-end denim range are set to hit stores in August 2007. The 32-year-old artist, whose real name is William James Adams Jr., apparently knows a thing or two about fashion design, as he was a student at LA’s Fashion Institute of Design prior to success as a member of the chart-topping hip-hop act. And he seems to be pretty excited at the idea of doing his thing in the world of clothing design.

He tells AllHipHop.com, "I produce and write my own music, and the same creativity, energy and imagination I put into making music is the same creativity, energy and imagination I put into designing clothes. I am excited to collaborate with Antik to create a fresh remix of denim.

"I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more." [Source]

Will.i.am is the latest addition to the list of celebrities who have collaborated with fashion houses to design their own clothing ranges, with varying degrees of success. These celebrities include Madonna, Kylie Minogue, Jennifer Lopez and Victoria Beckham.