TopShop To Launch Premier Denim Area

High street retailer TopShop will add a new innovation into its Oxford Circus flagship in London that will surely make a lot of fashionistas in the British capital happy: a premium denim area.

To be housed within Topshop's vast denim section in the store, the space will allow denim-lovers to get their hands on all their favorite denim staples, including Dittos, Radcliffe Denim, Sass & Bide, J Brand and My Lovely Jean.

To top it all off, limited edition denim capsule collections created during the fall season in collaboration with other brands such as Dittos, J Brand and Sass & Bide will also be launched at the store. As if that wasn’t enough, Topshop will also invite designers over to help advise customers about denim fits and styles at a pop-up denim clinic at its Oxford Circus store during London Fashion Week.

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