Successful Launch For Kate Moss’ Perfume

Kate Moss - www.vogue.co.uk

Kate Moss' recently released fragrance is the perfume to beat among the ever-growing number of scents inspired by celebrities.

Kate by Kate Moss, which the English supermodel developed in collaboration with perfume experts Coty, has already sold out only a day after its launch Thursday in Marrakesh. According to Superdrug, Kate sold 10% more than glamour model Jordan’s Stunning by Jordan, which was launched last week and has since occupied the top spot in celebrity scent sales before Moss’ product came along.

Moss told Vogue UK that in creating Kate, which comes packaged in a traditional vintage inspired bottle, “I tried to encompass everything that I feel about being feminine and a bit rock 'n roll, a bit edgy and a bit light, a bit dark,"

The ad campaign for the scent also caught some attention, as it features a naked Moss in field playing with a black rose, which is actually Kate’s motif.

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