Sophie Ellis-Bextor and Lily Cole for Rimmel

Sophie Ellis-Bextor - catwalkqueen.tv

Rimmel has a pair of new faces in the persons of singer Sophie Ellis-Bextor and model Lily Cole.

The cosmetics brand, however, will retain the services of supermodel Kate Moss as its official face and spokesmodel.

Bextor and Cole, aged 29 and 20 respectively, will be starring in campaigns for the brand, which chose them because they represent "two visions of modern British beauty".

"We are delighted to be bringing Sophie Ellis-Bextor and Lily Cole on board at Rimmel. Their vibrant personalities and their achievements not only make them aspirational figures for a generation of young women, but also make them ideal to represent Rimmel London”, said Stephen Mormoris, a senior vice president of Rimmel's parent company, Coty Beauty.

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