Rosso Buys Majority Stake in Viktor & Rolf

Renzo Rosso - www.gruppofood.com

Renzo Rosso, founder of Italian denim brand Diesel, has acquired a majority stake in the cult Dutch fashion label Viktor & Rolf.

The acquisition of Viktor & Rolf, which is run by design duo Viktor Horsting and Rolf Snoeren, was made through Only The Brave, the parent company owned and run by Rosso. Details of the deal, however, were not disclosed.

"Ever since the beginning of their career, Viktor & Rolf have tickled my curiosity for their unbelievable out-of-the-box creativity. We studied each other for more than two years to get to this point," Rosso said. He also said he plans to develop Viktor & Rolf, create new licensing agreements, open stores and build a luxury brand "for the future".

For his part, Snoeren expressed his happiness at the deal, saying that that it would allow the Viktor & Rolf brand, which he and Horsting founded in 1992, to develop further.

"We felt that we needed a strong partner to grow the business. Fashion has changed so much that in order to achieve those dreams you need a good partner," he said.

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