Rihanna - www.musicremedy.com
Rihanna has signed on to become the face of Gucci’s UNICEF campaign.
No less than Gucci creative director Frida Giannini sought the Barbados-born singer out to participate in her label’s fund-raising campaign for children’s rights after seeing her perform at a UNICEF fundraiser earlier this year.
As part of her commitment with the Gucci drive, the 20-year-old Rihanna will appear in ads for the ‘Tattoo Heart’ campaign, which will see special limited edition Gucci products sold, with 25 percent of its sales to be donated to UNICEF.
Charity work is nothing new for Rihanna, as the singer has The Believe Foundation, a charity she set up two years ago.