Reebok Launches Scarlett Johansson Ads

Scarlett Johansson - justjared.buzznet.com

Athletic footwear and apparel manufacturer Reebok recently unveiled on March 1 its newest ad campaign, which features curvy actress Scarlett Johansson.

Promoting a sporty clothing line known as Scarlett Hearts Rbk, the “Lost in Translation” star says:

“It’s a lifestyle collection. You can go directly from the gym, slip it on and go to meet your friends for coffee.” [Source]

Reebok’s President and CEO Paul Harrington has expressed excitement about his company’s partnership with Scarlett, decribing her as as a world-renowned style icon, an inspiration for the young women of today, and the embodiment of the pulse points of the Reebok brand.

Reebok hiring Scarlett for this gig makes sense. After all, Scarlett is one of the most recognizable faces (and bodies) in Hollywood today. And is also one of the most popular, having consistently topped “Sexiest Woman” polls of various magazines.

The collection, which includes hooded tunics, baseball tees, jackets, leggings, and of course, sneakers, can be bought at boutiques and department stores all over the world.