Missoni To Enter Hotel Business

Rosita Missoni - rayli.com.cn

One of the most prominent names in fashion is setting its eyes on the hotel industry.

Missoni, the iconic Italian label, has revealed that it is working on Hotel Missoni, a new wave of super stylish hotel to be built in collaboration with the Rezidor Hotel Group. Spearheading the partnership is none other than Rosita Missoni, co-founder and creative director of the brand.

Of the collaboration, Gordon McKinnon, Rezidor's executive vice president of brands, says: "Rezidor are thrilled to have this opportunity to work with Rosita and the Missoni family. Rosita's passion, flair and truly international design aesthetic have helped make Missoni a household name. By harnessing Rosita's remarkable ability to define a distinctive, fashionable yet timeless look, I firmly believe that Hotel Missoni will raise the bar compared with existing fashion boutique hotels, and create a hotel genre with lasting, international appeal”.

The first two hotels are due to open in Kuwait and Edinburgh next year, with eight more due to open in the next five years in various locations around the world.

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