Maybelline Signs Up Canadian Idol Eva Avila

Eva Avila - partyblog.ca

Maybelline New York has appointed reigning Canadian Idol Eva Avila as a spokesmodel for the makeup giant.

Details of the deal, which makes Avila Maybelline’s first ever Canadian endorser, were not disclosed.

According to Mylene Menard, a spokeswoman for Maybelline New York, Avila was chosen because “What you see is what you get with Eva,” and that the singer is “a very genuine individual who is as beautiful on the inside as she is on the outside.”

With the endorsement deal, Avila will be featured on the website of the cosmetics giant, and will be gracing the spring/summer issue of Teen Glow, a Canadian beauty and health magazine geared towards teenage girls, says Ford Models Inc. director Diane Lang.

Maybelline New York is the largest cosmetics firm in the world, with more than 90 countries selling its products. Avila, on the other hand, won Canadian Idol last year, and now has a hit debut album in the market.

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