L’Oreal Denies “Whitening” Beyoncé In Ad

Beyonce - www.dailymail.co.uk

Beauty giant L'Oréal is denying accusations that it deliberately lightened Beyoncé's complexion in an ad that is running in the current edition of Elle magazine.

In a statement, the Paris-based company said, "We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color".

The ads have generated considerable controversy, as the pop star appears with a noticeably lighter skin tone while pushing Feria hair colour.

A rep for Beyoncé, who has been a spokeswoman for L'Oreal since 2001, said the singer would have no comment beyond L'Oreal's statement.

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