Kylie Minogue New Face of Tous

Kylie Minogue - www.people.com

Jewelry brand Tous has announced its choice of pop star Kylie Minogue as the company’s new face.

Details of the deal between Minogue and Tous were not disclosed, but Vogue says the two parties agreed to a three-year contract extending through to 2010, which calls for the singer-actress to star in the brand's print, outdoor and online advertising campaigns, which will be shot abroad this month.

According to the brand’s creative director Rosa Tous, Kylie was chosen because she ‘represents our values because she shows herself as a strong woman and she always sets the trends. She's fresh, dynamic and as sweet as Tous is.”

For her part, Minogue, who is starring in a new film aptly named “White Diamond”, said, "I was immediately attracted to Tous. It's a fabulous brand, rich in heritage and I am excited to be a part of it all. The more I learn about the company and its history, the more I appreciate the Tous brand.

The family-owned Tous, which is based in Barcelona, is known for its innovative yet sophisticated designs.