Karl Lagerfeld - www.fashionweekdaily.com
French road safety officials have recruited Karl Lagerfeld to appear in a summer road safety ad campaign in France.
The ad, which aims to encourage motorists to wear light-reflecting clothing when traveling at night, features the iconic designer on a dark road clad in his signature dark glasses, suit and bowtie, and of course, a fluorescent yellow vest on top of his fashionable suit.
And in true Lagerfeld fashion, the ad bears the tagline: "It's yellow, it's ugly, it doesn't go with anything, but it could save your life". The fact that Lagerfeld does remain looking chic even with the vest is beside the point.