Gwen Stefani - dyli.org
Starting this December or early next year, the female bar staff of posh hotel chain W Hotels will be clad in uniforms designed by singer/designer Gwen Stefani.
Stefani will be making the uniforms--short dresses made of washable black jersey-- in connection with L.A.M.B., one of her two fashion collections. The deal between Stefani and W, which is expected to be formally announced in a few days, originated out of the luxury hotelier's sponsorship of a Fashion Week lounge that serves as a getaway for celebrities.
"Gwen Stefani was in our lounge last season, and through that relationship she's doing uniforms for the [Rande] Gerber bars located in W Hotels," said Jenni Benzaquen, director of public relations for W Hotels, who declined to discuss terms of the deal.
Stefani's style is expected to mesh well the Michael Kors-designed separates worn by W's other employees.