Gisele Bundchen Is Max Factor's New Face

Gisele Bundchen - offtherack.peoplestylewatch.com

In a deal that could only make the world's highest-earning model earn lots more, Max Factor has chosen Gisele Bündchen to be its newest face.

The Brazilian supermodel, who will be appearing in Max Factor ads starting next month, replaces actress Carmen Electra, who has been fronting Max Factor's campaigns for the past three years.

Aside from promoting Max Factor's Lipfinity 3D Longwear Lip Color and ColorGenius Face Collection, she is also expected to help in celebrating the brand's 100 year anniversary next year.

The Max Factor deal, which is reportedly worth $2.5 million, is essentially the first big beauty contract for Bündchen, who was kept by her now-terminated contract with lingerie brand Victoria's Secret from endorsing cosmetics companies.

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