Ferré Closes Doors To Manhattan Flagship

Gianfranco Ferré has closed its flagship store on New York's Madison Avenue as part of a repositioning process for the brand.

As part of a “global relaunch process…a long-term strategy for the U.S. market is being developed,” Ferré chief executive Michael Piva told WWD. “We decided to close the Madison Avenue store in view of a future reopening in a location that will better enhance our products from both a merchandising and image point of view.”

Avid clients of the Italian fashion house will surely miss the 3,000-square-foot Ferré flagship, which opened in 2004, and its elegant interiors featuring a two-story entry polished white floors, glass shelves and separate areas defined by different styles of furniture.

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