Beckham Drops Trou For Armani Once More

David Beckham - www.telegraph.co.uk

David Beckham has once again dropped his pants for Armani, agreeing to star in a new Emporio Armani underwear campaign for the second time around.

The football superstar has personally unveiled yesterday a giant poster of him in his underpants in front of screaming fans at US department store Macy's in San Francisco. And the fans have reason to scream. The autumn/winter 2008-9 images, shot by Mert Alas and Marcus Piggot on Malibu beach, show Beckham in really brief Armani briefs, and they’re steamier than his first Armani underwear ads that appeared last year. Clad in an Armani suit, Beckham also gamely posed for pictures and signed shirts for fans.

As with his previous campaign, Beckham’s second campaign will have its print debut in Vanity Fair magazine. Signature billboards for the campaign will also ve unveiled in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

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