Asprey To Focus On Jewelry, Silver And Leather Goods

Asprey, one of the oldest British luxury brands, is heading towards a new direction, as it will solely focus on its core products, including fine jewelry, silver and leather goods from now on, according to WWD.

That means Asprey, which has been in business for more than two centuries, will be dropping categories such as ready-to-wear and footwear ranges.

Taking the lead in the shift is Robert Procop, who has recently been appointed as president and CEO of Asprey. Procop, who served as chief executive of Asprey & Garrard from 1999 to 2000 when it was owned by Prince Jefri of Brunei, replaces Gianluca Brozzetti, who left Asprey last year after six years at the helm.

During his time as Asprey & Garrard CEO, he played a key role in getting the company back on track following a $160 million loss.

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