Ashton Kutcher For Pepe Jeans, Take Two

Ashton Kutcher For Pepe - www.melty.fr

For the second time around, Hollywood actor Ashton Kutcher is suiting up for Pepe Jeans London, this time for its autumn/winter 2008-09 campaign.

Shot by David Sims and styled by Katy England, the ads carry a new look. If last season’s campaign had an ultra-modern, neon-highlighted studio aesthetic, this campaign now has a rural feel to it, as they were shot at the Zorthian Ranch in Altadena, California, which was once a hippie camp in the 1970s.

Apart from the new look, there’s also a new girl freshening things up for Pepe and Kutcher. Isabeli Fontana, a Brazilian model who has done work for Versace, Ralph Lauren and Valentino, joins the actor in the ads. She replaces Daria Werbowy, who starred with Kutcher for the spring/summer 2008 campaign.

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